There are two kinds of technologies used in web sites; Client Side and Server Side. Client Side means the processing of the technology is done in your web browser. Server Side means the processing is done by the web server; the computer that sends the web page to your browser (e.g. www.balicyber.com is the name of the computer serving this page to you).
In this article I will only be dealing with Client Side technologies; the ones your web browser understands. These include HTML, XHTML and CSS. Don't worry if you have no idea what any of these abbreviations mean, that's why I've written this article.
DHTML is a technology that allows programs to be written which are executed inside the web browser. I will be dealing with DHTML in a later article.
Most companies setup a website to form part of their overall marketing strategy and to help promote their brand. They are looking for a steady flow of traffic to the site and some level of tangible benefits – sales, enquiries or other visible results.
The traffic statistics available from your web host are very useful in understanding how successful your website is - what keywords people are searching for to find you, how long they spend on your site and what content they look at. This will help you to monitor the site’s impact as a promotion and PR tool.