Most companies setup a website to form part of their overall marketing strategy and to help promote their brand. They are looking for a steady flow of traffic to the site and some level of tangible benefits – sales, enquiries or other visible results.
The traffic statistics available from your web host are very useful in understanding how successful your website is - what keywords people are searching for to find you, how long they spend on your site and what content they look at. This will help you to monitor the site’s impact as a promotion and PR tool.
There is a common misconception amongst many people with regards to Web Sites and it is that as soon as you have a Web Site people will start looking at it, and therefore it will attract new business. This is not true.
My answer to this is always the same "When you get a telephone does it start ringing?". I won't insult you with the answer to that one. A Web Site is like anything else, for people to look at it they've got to know it's there first.